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Lenses and Frames

A brief description of the types of lenses and variety of frames available at West Michigan Eyecare Associates.

Highlight your features, play with color, and augment vision for different functions such as reading, driving and playing sports. With all the choices available, the experience can be daunting without the right guidance. West Michigan Eyecare Associates in Grand Rapids makes the choice easy.  To prepare for your glasses selection in our office, visit the EYEGLASS GUIDE to utilize an interactive tool.  We will help you create customized glasses based on your visual needs and fashion preferences.

Eyeglass Lenses

Design, material and treatments are the three components that make up a pair of prescription lenses.  It is important to select the right combination of these elements for your particular visual needs, and our expert opticians will work with your doctor to make the best recommendation for you.  Selecting the right eyeglass lens depends largely on its function. From single vision lenses to progressive polycarbonate lenses, we will find what meets your needs. Regardless of your situation, we can help determine what types of lenses will work best for you in terms of comfort, function and design.   We utilize the latest in lens technology to make sure you are seeing your best with quality lens materials and lens design.

Try On Frames

Searching for a new look? Test-drive your favorite frames in our virtual fitting room.

Anti-Reflective Lenses

Wearers of prescription glasses and sunglasses commonly encounter annoying glare and reflections caused by light bouncing off their lenses. This glare makes it more difficult to see, especially at night. Anti-reflective lenses reduce these reflections allowing more light to pass through to your eyes.

All lens surfaces naturally reflect light and this reflection can prevent between seven to 14 percent of the light needed for optimal vision. Wearing non-AR lenses is like trying to read a book in a dimly lit room. Since AR lenses allow more light to reach your eyes by reducing reflections, it’s like turning up the lights in a room, making it easier to see.
Watch: Anti-Reflective Lenses

West Michigan Eyecare Associates in Grand Rapids, Michigan has the experience to guide you toward eyewear selections that are comfortable and that work to complement your facial features.   Our opticians never work on commission and won’t sell you something that you don’t need.  We are here to help you see your very best, and we want you to love your glasses.   If you need to update your prescription at an annual exam, schedule an appointment with your eye care provider.  If you have already had your exam recently, come in any time to make your glasses selections.  You never need an appointment for that.

 Frame Styles

At West Michigan Eyecare we are proud to offer a wide variety of frame collections that represent unique and modern styles as well as the best craftsmanship and quality. Each company has its own story and years of experience building their brands and developing their products. We are pleased to support these exclusive national and local companies in hopes that you will find one of many designs that express your individuality and meets your eye wear needs.

Maui Jim

Maui Jim got its start in 1980 as a small company selling sunglasses on the beach in Lahaina, Hawaii. Seeing a need in the market for technology that could combat intense glare and harmful UV while bringing the brilliant colors of the island to life, we engineered the revolutionary PolarizedPlus2® lens. Incorporated into seven new sunglass styles, our Classic Collection was introduced. We now offer over 125 styles of sunglasses, 100% of which are polarized and protect from 100% of UVA and UVB rays.


Since its founding in 1956 as a manufacturer of optical spare parts, CHARMANT has endeavored to create top-quality, state-of-the-art eyewear, thereby maximizing the satisfaction and well-being of its customers. Thanks to continuous developments and the optimization of its own technology, CHARMANT is an established worldwide leading eyewear manufacturer. Exclusive high-tech procedures and special production techniques have made CHARMANT Group what it is today: a worldwide name for titanium frames.


Founded in June of 1977 by Alan and Cynthia Shapiro, Europa International is headquartered in Buffalo Grove, Illinois, a northwest suburb of Chicago.

A simple business philosophy of providing customers with quality products, fair prices, and unbeatable service has propelled Europa’s ongoing success.  From designer eyewear and sunwear, to a collection designed for managed care concerns, Europa has the product, programs and desire to meet the challenges required of a valued vendor.


Kenmark has a deep history. A history of design and designers. A history of nurturing emerging brands. And a history of investing in in-house time and effort to bring beauty and inspiration to our customers. Design is in our DNA. Design, not just for product, but for the entire team we assemble to bring an idea to market. The hours of inspiration, creativity and emotion we build into every pair of glasses we create is matched only by the hours of strategy, planning and expert execution we build into developing our brands and identifying the right place and path for them to grow.


Silhouette eyewear creates perfect unity with the wearer and, as a result, allows the wearer’s individual beauty and strong personality to shine. The most demanding requirements in terms of design and quality combine with the demand to bring the world closer to the wearer. Silhouette is a brand for people who remain true to themselves and their style. With its Austrian-made eyewear, the company has been setting benchmarks for style, comfort and material since 1964. The design is limitless and constantly surprising, whilst simultaneously being distinctive and unique. Consistent clarity and weightlessness – a timeless statement. Authentic eyewear for authentic people.


ZIG Eyewear, headquartered in Montreal, Quebec, has been creating and distributing designer eyewear for the Canadian and European markets for the past 10 years.  Our American sales and service team, ZIG Eyewear USA, is based in Madison, Wisconsin. Our frames are sold at eyewear boutiques and optometric retailers across the United States.

Article One

Article One is an independent  Michigan-based eyewear company.  Article One frames are handmade in a small village in Northern Italy at the base of the Dolomites. The family-owned factory we work with has 12 craftsman who are experts in what they do. We work to give credit where credit is due by shining a light on the hands that touch each frame.  Article One was founded to raise awareness and funding for Vitamin A deficiency in developing nations. We accomplish this mission by donating a portion of each pair sold to Helen Keller International. Most people are unaware that about 500,000 children globally go blind each year from Vitamin A deficiency, and half of those children die within 12 months as a result of Vitamin A deficiency. Even more astounding, it costs just one dollar for a year’s worth of supplements for one child. That means a one dollar donation to Helen Keller International will ensure at least one child will not die or go blind from vitamin A deficiency. Article One donates $2 from each sale to Helen Keller International, and to date has raised over $12k for the foundation.


Match Eyewear, headquartered in Westbury, New York, is a leading international manufacturer and distributor of superior quality eyewear and sun wear. Match Eyewear has a dedicated sales force covering the US, Canada, Europe, and South America, with full distribution centers in Brazil, Italy, and North America. Focused on design, quality, and partnership, our mission is to provide our merchant partners with impeccable product, exceptional customer service and outstanding professional sales support.

Match continues to grow with the introduction of Design Gallery, a division of Match Eyewear dedicated to marketing independent designer eyewear to optical boutiques and finer ECP’s. Our first collaboration, VANNI Eyewear, a collection of Italian made eyewear and suns lovingly crafted of exclusively designed Italian acetates.


This is a story that begins more than forty years ago in a territory in which the production of eyewear is an ancient knowledge and where it is continued ever since in an establishment in which the production of titanium eyewear is a modern art.

Not only can we say with pride that every frame is 100% conceived and produced in Italy, but we can also add that what makes a Blackfin frame so special is the way it’s made. It’s the creation of all of us working together, in the same place, always ready to discuss things and help and stimulate each other.




With the wide variety of lens options available, you can customize your “sunnies” (sunglasses) to meet your visual, protection, performance and comfort needs. Sunglasses protect your eyes from harmful ultraviolet (UV) radiation, which is present even on cloudy days. Quality sun-wear provides 100 percent UV protection and can significantly reduce the risk of vision problems caused by sunlight such as cataracts and retinal damage.

Glare, an issue that makes it difficult to see objects clearly by washing out colors and details, can be combated by polarized lenses. Looking at a scene with polarized lenses, you’ll notice the colors are deeper, richer and bolder, and details are clearer and more distinct. Polarized lenses also help reduce squinting, which, in turn, reduces eye fatigue, tension and eyestrain.

Sunglasses at West Michigan Eyecare Associates can be ordered with or without a prescription, from great companies such as Maui Jim, RayBan, INVU, Shwood Handcrafted, UnderArmour, Nike, Adidas, Coach, Juicy, and Kate Spade.  Whatever your personal style, we have sunglasses for you.
Watch: Sunglasses